Mashable Awards: Canucks social media efforts are worth your vote!

In today’s age of social media and the popularity of forums such as Twitter and Facebook, it’s important for businesses and individuals that market themselves to get on board and make use of these popular tools. The Vancouver Canucks have made a concentrated effort to build their brand through social media and have a devoted following on both platforms. With contests and events such as “Tweetups” or great ideas like online scavenger hunts, the Canucks have engaged their fan base and built on their already strong brand in the process.

The club has also used the social media community, partnering with quality independent bloggers and building relationships with them.

At the time this was posted the organization had 39,566 followers on Twitter, and 233,972 “Likes” on their Facebook page.

A site called Mashable is the top source for news in social and digital media, technology and web culture. With more than 30 million monthly page views, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new Web sites and services, and offering social media resources and guides.

Mashable is currently holding its 4th annual Mashable Awards and you can nominate the Canucks in the category of  “Must Follow Brand”. Need more inspiration to do so? Last year, the Chicago Blackhawks took top honours in the equivalent category. Now, we’re not going to let the happen again are we Canucks Nation?

Here is the link to vote/nominate the Vancouver Canucks. Just click the link, sign in with your Twitter or Facebook account and you will be able to cast your vote!

[tweetmeme]

In Case You Missed It: The Sedins On The Hour

This is a little bit of old news, but Daniel and Henrik Sedin recently appeared on the popular CBC talk show “The Hour” hosted by George Stroumboulopoulos. It’s a nice interview and the twins talk about their careers, their fondness for Vancouver, and what it’s like to play hockey in a Canadian city. I thought it would be nice to post it here for people to enjoy.

[tweetmeme]

Come Up With A Round Two Twitter Hashtag And Win A Signed Canucks Stick

Round two of the playoffs is on the way and once again the Vancouver Canucks and Chicago Blackhawks are going to do battle to see who will advance to the conference finals in the west.

Blogger Trevor Presiloski of the Internet Trashcan came up with the idea to hold a contest on Twitter to come up with the best #hashtag for the series.

Hashtags by definition are used to create real time track records of creating groups on Twitter. Placing the # sign in front of keywords or targeted groups, makes it easier to track all conversations in the twitter timeline via search.

The Canucks have jumped on board and will provide a team signed stick for whatever hashtag is voted the best one via a poll on Canucks.com. The winning hashtag will become the official Canucks/Blackhawks hashtag for the series.

Last year the hashtag #blackhawkdown was used frequently. Add your hashtag on twitter and address it to @VanCanucks. The top five will be chosen and added to a poll, where the winning tag will be picked and that person will win the signed stick!

Good luck everyone! Share this post on Twitter and Facebook and let’s see what you can come up with!

[tweetmeme]

Jason Kurylo: NHL Slow To Recognize Sedin

Henrik Sedin is the ninth different player to etch his name on the Art Ross trophy in the past nine seasons. He finished the 2009-2010 season with 112 points, which puts him alongside guys like Guy Lafleur, Wayne Gretzky, Mario Lemieux and Bobby Orr. His effort this year has been every bit as Herculean as the local media is saying; to put his club record total in perspective, when Pavel Bure scored 110 in 1992-93, the Russian Rocket didn’t even rate top ten status in league scoring.

Despite this remarkable season, in which Henrik played 19 games without his brother Daniel, the NHL website took nearly 24 hours to even include his name among their season-ending headlines:

 Where's Henrik?

Hank – the league leader in points – was nowhere to be found. “Crosby, Stamkos tie for ‘Rocket’ Richard trophy”, and “Ovechkin’s trophy bids come up short in finale” are articles that no doubt mention the Vancouver Canuck forward, but seriously, what does a Sedin have to do to get some love from the league? Stamkos and Crosby both rate video highlights on the main NHL.com page – is Henrik’s four-point final game against Calgary available? Daniel’s outstanding hat-trick goal? Nothin’.

It was only a quick email and letter blitz by Vancouver fans that moved the league to change things. Now the site bears the headline it should, “Henrik Sedin wins Art Ross”, and links to a video clip of Daniel’s between-the-legs hat trick goal against Mikka Kiprusoff.

The NHL has long used Crosby and Ovechkin as their poster boys. Other past winners of the Gary Bettman-era Art Ross, like Jarome Iginla, Jaromir Jagr and Joe Thornton, are all, for a lack of better term, sexy. Betts can sell those guys to the American networks. Henrik Sedin, though? Hardly a GQ cover candidate. League officials will put on their Kodak moment smiles in Las Vegas, and they’ll probably come up with some marketing department spin to spew. They’ve already exploited the “Swedish Twins” bit in one TV spot a couple of years ago, right? But you have got to know that league executives and broadcast brass were cheering for Ovechkin and Crosby to tie up the scoring race on the final day.

How bitter should we be, really? Hard to say. With or without Bettman’s henchmen supporting our boy, Henke will be bringing back to GM Place a major piece of hardware that Vancouver has never seen before: the Art Ross trophy.

[tweetmeme]

Canucks Sign Aaron Volpatti Of Brown University

Aaron VolpattiThe Vancouver Canucks have announced the signing of Brown University’s Aaron Volpatti. In keeping with club policy, terms of the deal were not released.

Volpatti, a 6′-2″ 215 pound forward, is a native of Revelstoke, BC., has drawn a lot of attention with his aggressive, hard hitting style, and he also possesses a nice scoring touch. In a recent interview Volpatti said he had heard from Vancouver, Nashville and Edmonton and Boston, but that being from British Columbia the Canucks were certainly a favoured destination. 

In 37 games this season, Volpatti notched 17 goals, 15 assists and led Brown with 115 penalty minutes.

[tweetmeme]