Edler injury a pain in the back for Canucks.

Alex Edler: Photo Credit: Jeff Vinnick/NHLI via Getty ImagesThe Canucks were hoping the all-star break would be all that was needed to resolve the back “spasms” defenseman Alex Edler was suffering from. But the news today was not good for the Canucks most effective weapon on the blueline, as he will undergo micro discectomy surgery to repair his ailing back. How much time Edler will be out of the lineup is not known, but it won’t be anytime soon.

“After consultation with our physicians it was decided that surgery was the best course of action,” said Canucks GM Mike Gillis.  “The best long term decision for Alex and our hockey club was to have the surgery immediately.”

The best case scenario seems to be a anywhere from 6 weeks to 3 months for a return to the lineup.

The injury will no doubt cast all eyes on Sami Salo once again, who is attempting to return from a torn Achilles tendon injury and has been practicing with the team for some time. Salary cap issues were also  clouding his return to the lineup, with salary having to be cleared to make room for the offensive defenseman’s return.

But with the recent rash of injuries on the blueline and what is looking to be a long term injury to Edler, that hurdle may be cleared, and all that is needed for Salo to return could be a clean bill of health.

Here’s hoping for a quick recovery and return for Edler.

Mashable Awards: Canucks social media efforts are worth your vote!

In today’s age of social media and the popularity of forums such as Twitter and Facebook, it’s important for businesses and individuals that market themselves to get on board and make use of these popular tools. The Vancouver Canucks have made a concentrated effort to build their brand through social media and have a devoted following on both platforms. With contests and events such as “Tweetups” or great ideas like online scavenger hunts, the Canucks have engaged their fan base and built on their already strong brand in the process.

The club has also used the social media community, partnering with quality independent bloggers and building relationships with them.

At the time this was posted the organization had 39,566 followers on Twitter, and 233,972 “Likes” on their Facebook page.

A site called Mashable is the top source for news in social and digital media, technology and web culture. With more than 30 million monthly page views, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new Web sites and services, and offering social media resources and guides.

Mashable is currently holding its 4th annual Mashable Awards and you can nominate the Canucks in the category of  “Must Follow Brand”. Need more inspiration to do so? Last year, the Chicago Blackhawks took top honours in the equivalent category. Now, we’re not going to let the happen again are we Canucks Nation?

Here is the link to vote/nominate the Vancouver Canucks. Just click the link, sign in with your Twitter or Facebook account and you will be able to cast your vote!

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In Case You Missed It: The Sedins On The Hour

This is a little bit of old news, but Daniel and Henrik Sedin recently appeared on the popular CBC talk show “The Hour” hosted by George Stroumboulopoulos. It’s a nice interview and the twins talk about their careers, their fondness for Vancouver, and what it’s like to play hockey in a Canadian city. I thought it would be nice to post it here for people to enjoy.

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Come Up With A Round Two Twitter Hashtag And Win A Signed Canucks Stick

Round two of the playoffs is on the way and once again the Vancouver Canucks and Chicago Blackhawks are going to do battle to see who will advance to the conference finals in the west.

Blogger Trevor Presiloski of the Internet Trashcan came up with the idea to hold a contest on Twitter to come up with the best #hashtag for the series.

Hashtags by definition are used to create real time track records of creating groups on Twitter. Placing the # sign in front of keywords or targeted groups, makes it easier to track all conversations in the twitter timeline via search.

The Canucks have jumped on board and will provide a team signed stick for whatever hashtag is voted the best one via a poll on Canucks.com. The winning hashtag will become the official Canucks/Blackhawks hashtag for the series.

Last year the hashtag #blackhawkdown was used frequently. Add your hashtag on twitter and address it to @VanCanucks. The top five will be chosen and added to a poll, where the winning tag will be picked and that person will win the signed stick!

Good luck everyone! Share this post on Twitter and Facebook and let’s see what you can come up with!

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Jason Kurylo: NHL Slow To Recognize Sedin

Henrik Sedin is the ninth different player to etch his name on the Art Ross trophy in the past nine seasons. He finished the 2009-2010 season with 112 points, which puts him alongside guys like Guy Lafleur, Wayne Gretzky, Mario Lemieux and Bobby Orr. His effort this year has been every bit as Herculean as the local media is saying; to put his club record total in perspective, when Pavel Bure scored 110 in 1992-93, the Russian Rocket didn’t even rate top ten status in league scoring.

Despite this remarkable season, in which Henrik played 19 games without his brother Daniel, the NHL website took nearly 24 hours to even include his name among their season-ending headlines:

 Where's Henrik?

Hank – the league leader in points – was nowhere to be found. “Crosby, Stamkos tie for ‘Rocket’ Richard trophy”, and “Ovechkin’s trophy bids come up short in finale” are articles that no doubt mention the Vancouver Canuck forward, but seriously, what does a Sedin have to do to get some love from the league? Stamkos and Crosby both rate video highlights on the main NHL.com page – is Henrik’s four-point final game against Calgary available? Daniel’s outstanding hat-trick goal? Nothin’.

It was only a quick email and letter blitz by Vancouver fans that moved the league to change things. Now the site bears the headline it should, “Henrik Sedin wins Art Ross”, and links to a video clip of Daniel’s between-the-legs hat trick goal against Mikka Kiprusoff.

The NHL has long used Crosby and Ovechkin as their poster boys. Other past winners of the Gary Bettman-era Art Ross, like Jarome Iginla, Jaromir Jagr and Joe Thornton, are all, for a lack of better term, sexy. Betts can sell those guys to the American networks. Henrik Sedin, though? Hardly a GQ cover candidate. League officials will put on their Kodak moment smiles in Las Vegas, and they’ll probably come up with some marketing department spin to spew. They’ve already exploited the “Swedish Twins” bit in one TV spot a couple of years ago, right? But you have got to know that league executives and broadcast brass were cheering for Ovechkin and Crosby to tie up the scoring race on the final day.

How bitter should we be, really? Hard to say. With or without Bettman’s henchmen supporting our boy, Henke will be bringing back to GM Place a major piece of hardware that Vancouver has never seen before: the Art Ross trophy.

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