Mashable Awards: Canucks social media efforts are worth your vote!

In today’s age of social media and the popularity of forums such as Twitter and Facebook, it’s important for businesses and individuals that market themselves to get on board and make use of these popular tools. The Vancouver Canucks have made a concentrated effort to build their brand through social media and have a devoted following on both platforms. With contests and events such as “Tweetups” or great ideas like online scavenger hunts, the Canucks have engaged their fan base and built on their already strong brand in the process.

The club has also used the social media community, partnering with quality independent bloggers and building relationships with them.

At the time this was posted the organization had 39,566 followers on Twitter, and 233,972 “Likes” on their Facebook page.

A site called Mashable is the top source for news in social and digital media, technology and web culture. With more than 30 million monthly page views, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new Web sites and services, and offering social media resources and guides.

Mashable is currently holding its 4th annual Mashable Awards and you can nominate the Canucks in the category of  “Must Follow Brand”. Need more inspiration to do so? Last year, the Chicago Blackhawks took top honours in the equivalent category. Now, we’re not going to let the happen again are we Canucks Nation?

Here is the link to vote/nominate the Vancouver Canucks. Just click the link, sign in with your Twitter or Facebook account and you will be able to cast your vote!

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Canucks Captaincy: The players should choose Luongo’s successor.

Well the most talked about Canucks off-season topic has now been officially announced, and to no ones surprise, Roberto Luongo has resigned himself from the captaincy of the club.

First of all, I guess it should be noted I think this was the right decision. I had no problem with Luongo as the captain, and I think for the most part he stood in there, took the questions, and did a decent job. Roberto is a very intense individual. His desire to win and compete at the highest level cannot be denied. By giving up the captaincy he’s giving himself and his team the best chance to do just that.

There is no doubt that Luongo plays in the most mentally demanding position on the team. In my outsiders opinion, I think the added responsibilities of being the captain of an NHL team only added unnecessary stress to his already challenging  job. The media scrums that come with being the captain are a regular occurrence, and on nights when Luongo didn’t play well, or the defense broke down in front of him, it was tough to watch him in those scrums. Your captain should also lead on a nightly basis, and on nights when Luongo didn’t start, or got pulled, that wasn’t an option.

With the mental strain of his position, everything possible should be done to ensure that Roberto only has to concern himself with preparing himself in whatever way he needs to on any given night. Maybe that means he doesn’t speak to the media before games. Yes he’s still a marquee player, and he’ll still be called on to speak to the media, but there will be less expectation to do so and if there is a night where he just doesn’t feel like standing there taking the same old questions, he will have that option.

The captaincy importance itself is a situation fairly unique to hockey with the visible “C” on the jersey, and the fact that only captains are supposed to speak with officials. But I think it’s safe to say that the players themselves realize it takes a team effort to win, and not just a great leader wearing a letter on their jersey. It matters a lot less to them who the captain of the team is. It’s a much bigger deal to the media and the fans, and this decision is better or the team.

So who should be the captain of the Vancouver Canucks? There seems to be two public front runners in Ryan Kesler and Henrik Sedin and both players would be good choices, but I think the players themselves should choose their new captain. I’d even like to see the vote delayed until the preseason comes to an end to let the cream rise to the top. The players in the room know who the leaders are, they should be the ones that elect the successor to Luongo.

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CanucksCorner.com wants you! Talented Canucks fans apply within!

Well, it’s been a bit slow around here, but we can’t ignore it any longer! Hockey season is around the corner, and now’s time to get the place looking good again for our internet Canucks fans.

We’re starting our 14th season of Canucks hockey on the web and we’ve evolved from a  fun project, to message board, to an article based site and finally the fan blog and social media site we have become today.  Maintaining content is a lot of work and that’s where we need your help.

I’m looking for about four talented and aspiring podcasters, video bloggers and writers to help provide content. Since I don’t get paid, I can’t pay you, but if you’re a budding journalism student looking for some experience or just someone that enjoys writing and loves  the Canucks or the NHL CanucksCorner.com, I’d like to hear from you.

We occasionally get access to some cool stuff involving the Canucks and as a writer/podcaster/video blogger there is a chance that you could be part of that from time to time.

The ideal candidate:

  • A knowledgable hockey fan.
  • Posesses good writing skills and attention to grammar and spelling.
  • Has some experience with WordPress. (Not necessary, but an asset).
  • Graphics skills would be an asset.
  • Proficiency with and ownership of Podcasting/Video equipment definitely an asset.
  • Is able to provide at least an article per month.
  • Can help at Canucks.com functions like tweetups and playoff parties.

Sounds like fun? Send me an e-mail telling me a bit about yourself. If you can include a brief paragraph or two with some sample writing that would be great!

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In Case You Missed It: The Sedins On The Hour

This is a little bit of old news, but Daniel and Henrik Sedin recently appeared on the popular CBC talk show “The Hour” hosted by George Stroumboulopoulos. It’s a nice interview and the twins talk about their careers, their fondness for Vancouver, and what it’s like to play hockey in a Canadian city. I thought it would be nice to post it here for people to enjoy.

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Canucks Have Been Proactive In Getting Fans Engaged Via Twitter

This Sunday, May 9th, the next Vancouver Canucks Tweetup will be held at The Academic Public House in Vancouver. The event will be the latest in a series of Tweetups that the Vancouver Canucks have held this season, each one growing in popularity amongst Canucks fans on Twitter and Facebook.

What is a tweetup? Well, it’s an organized event for people that use Twitter to gather and meet one another. In terms of the Canucks, they use tweetups to expose their brand, and bring fans together to watch the game in a fun group environment. Judging by how popular the events have become, it’s becoming a great tool to engage their online fanbase.

The first Canucks tweetup that I know of, was an Official NHL event for game one of last year’s last years playoffs organized by Richard Loat who writes for CanucksHockeyBlog.com and is otherwise known as @Mozy19 on Twitter. Richard describes how the first tweetup came about.

“The NHL wanted to host a tweetup in as many cities as possible. on the same day, which was the firstday of the playoffs last year. I stepped up to host the first Vancouver NHLTweetup and the rest is history. The first tweetup had 25 people show up and the most recent event had over 100. I’ve had a chance to meet other fans and make good friendships with people I would have never ever crossed paths with otherwise.”

The tweetups have grown in size over the course of the last season. The first event held by Loat, who is still involved as an organizer, had 25 people attend, while the last one held for a round one match up between the Kings and Canucks had over 100 people show up to get in on the fun.

The Canuck obviously see value in engaging their online fans with these events. It gives them a chance to meet fans face to face, and gives fans the opportunity to come together and celebrate a common interest.

The organization has stepped up to provide fantastic prizes for those in attendance. Everything from signed photos, stick and pucks to big ticket prizes such as two tickets to a home playoff game. The Green Men have appeared, and hosts such as Scott Rintoul (@scottrintoul) of the TEAM 1040 have emceed the events. The event on May 9th will offer up a signed Roberto Luongo Team Canada jersey as one of it’s main prizes as well as other yet to be named goodies.

The club works with member establishments of their preferred restaurant program to reserve space for the event, making it a great night for those in attendance and giving the establishment a full house for Canucks games.

If you’re on Twitter and would like to see what all the fuss is about, come an join us on May 9th for game five between the Canucks and Blackhawks. You’ll probably meet some new people, and you just may walk out with a prize or two!

Tweetup Information: http://canucks.nhl.com/club/page.htm?bcid=31263

Confirm/Invite your friends on Facebook: http://www.facebook.com/?ref=logo#!/event.php?eid=119074534788541&ref=mf

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