Profiting off Passion: How Much is ‘Too Much’?
It’s the Stanley Cup Finals, and everyone who has an avenue to make some ‘extra’ money off this series is unashamedly doing what they can to profit off people’s enthusiasm. From ticket scalpers to season ticket holders. Hell even airlines are boosting prices from Vancouver to Boston and vice versa to get in on the short term profit margin markups. Everywhere you look in the Lower Mainland (and probably Boston too) everyone is looking to make a buck or two off this playoff run. So I ask, how much is ‘too much’?
Some say it’s ‘smart business’ , others say it’s sheer unadulterated greed and some don’t know what to think about all this. They want, but can’t have, so they look to see who can be around to take the blame… errr I mean responsibility.
So tickets went on sale to the general public for the Stanley Cup Finals in Vancouver and Boston today via Ticketmaster. Between two cities that are passionate about hockey and both have a very big season ticket holder base, these tickets that were released were harder to come by than the next sighting of Haley’s Comet. So fans are testing different avenues to obtain their Stanley Cup Finals tickets. Online ticket brokers, Craigslist ads, and local secondary brokerages are where fans are turning to get their tickets. But at what price? Many on twitter say too much. Others are pointing at the teams’ owners to take the blame for selling too many season tickets so single game tickets are harder to get for the general public. The real question is, what is a Stanley Cup Final game worth to you?
When looking for tickets for a member of my spouse’s extended family, who wanted to watch a SCF game with his son from Winnipeg, I was shocked and appalled by some of the prices people were asking for their tickets to Games 1 and 2. The thing was, I was not surprised. I am not surprised that greed has taken over so many out there and unfortunately have to ability and avenue to gauge fans who want to watch one game and share in the experience with all the others at the arena. The River Rock Club Section at Rogers Arena have the SCF seats sold to the season ticket holder for roughly $500 a piece. I know this because one of our sections of season tickets is right in those seats, which we sold to friends at face value. These seats are being advertised on Craigslist, StubHub.com and other ticket brokerages between $1700-3000 per seat. I don’t care how some people spin it, but that’s more than at least a 200% mark-up of the value of the ticket. To me, that’s gauging and that’s fueled by the greed the world is built on these days.
It’s bad enough that the ticket vultures are going to be getting fat off the cup finals, but now even airlines are getting in on the game. An insider who works for the ticketing department of Air Canada said that during these two weeks or so, flights between Vancouver and Boston will be hiked up in price to boost their profit margin from the SCF. I know it’s ‘smart business’ and it’s common that tourism industry hike up their prices for special events, but this is a first I have heard that an airline would do such a thing to accommodate die-hard hockey fans who travel with the team just to make a buck.
So Vancouver and Boston, be prepared to see an increase in prices in your bars and pubs, the hotel rates, the airline tickets, the cost of a ticket to a game so others out there can profit from your passions. Do I think it’s right? The business side of me says, “It is what it is.” The conscience in me says it’s abhorrent. But I know one thing, I will choose carefully (maybe not wisely) where my put my Stanley Cup Final dollars but I have my limits, as do many of the Bruins and Canucks fans watching this series intently.
As someone I know always says, “Vote with your dollar”. If you don’t buy those over priced tickets, merchandise or airfares, maybe the greedy bastards will think twice before they profit off our passions. The power is yours.
Writer’s note: I own season tickets and I do believe I have the right to ask for a good return on the re-sale of my tickets for the regular season and the playoffs. However, I don’t condone mark-ups that are more than 150% of the ticket value.