Canucks Have Been Proactive In Getting Fans Engaged Via Twitter
This Sunday, May 9th, the next Vancouver Canucks Tweetup will be held at The Academic Public House in Vancouver. The event will be the latest in a series of Tweetups that the Vancouver Canucks have held this season, each one growing in popularity amongst Canucks fans on Twitter and Facebook.
What is a tweetup? Well, it’s an organized event for people that use Twitter to gather and meet one another. In terms of the Canucks, they use tweetups to expose their brand, and bring fans together to watch the game in a fun group environment. Judging by how popular the events have become, it’s becoming a great tool to engage their online fanbase.
The first Canucks tweetup that I know of, was an Official NHL event for game one of last year’s last years playoffs organized by Richard Loat who writes for CanucksHockeyBlog.com and is otherwise known as @Mozy19 on Twitter. Richard describes how the first tweetup came about.
“The NHL wanted to host a tweetup in as many cities as possible. on the same day, which was the firstday of the playoffs last year. I stepped up to host the first Vancouver NHLTweetup and the rest is history. The first tweetup had 25 people show up and the most recent event had over 100. I’ve had a chance to meet other fans and make good friendships with people I would have never ever crossed paths with otherwise.”
The tweetups have grown in size over the course of the last season. The first event held by Loat, who is still involved as an organizer, had 25 people attend, while the last one held for a round one match up between the Kings and Canucks had over 100 people show up to get in on the fun.
The Canuck obviously see value in engaging their online fans with these events. It gives them a chance to meet fans face to face, and gives fans the opportunity to come together and celebrate a common interest.
The organization has stepped up to provide fantastic prizes for those in attendance. Everything from signed photos, stick and pucks to big ticket prizes such as two tickets to a home playoff game. The Green Men have appeared, and hosts such as Scott Rintoul (@scottrintoul) of the TEAM 1040 have emceed the events. The event on May 9th will offer up a signed Roberto Luongo Team Canada jersey as one of it’s main prizes as well as other yet to be named goodies.
The club works with member establishments of their preferred restaurant program to reserve space for the event, making it a great night for those in attendance and giving the establishment a full house for Canucks games.
If you’re on Twitter and would like to see what all the fuss is about, come an join us on May 9th for game five between the Canucks and Blackhawks. You’ll probably meet some new people, and you just may walk out with a prize or two!
Tweetup Information: http://canucks.nhl.com/club/page.htm?bcid=31263
Confirm/Invite your friends on Facebook: http://www.facebook.com/?ref=logo#!/event.php?eid=119074534788541&ref=mf